Strategic Marketing Leader, BW Brand
Core
Strategic partner leading brand strategy initiatives to strengthen market positioning, customer relevance, and enterprise brand equity across a diversified global manufacturing and engineering consulting organization.
Role type
Senior strategic marketing leader (brand strategy)
Builds
Enterprise-wide brand strategies, positioning platforms, messaging hierarchies, and brand architecture for a portfolio of businesses.
Domain
Manufacturing, engineering consulting, packaging, corrugating, sheeting, and paper-converting industries.
Deliverable
product features
Required skills
Strategic thinking, customer insight development, stakeholder facilitation, project leadership, brand stewardship, positioning and messaging strategy, brand architecture, creative direction, brand activation, market intelligence analysis.
Preferred skills
Brand strategy consulting, enterprise/multi-brand organization experience, rebranding/transformation leadership, B2B/industrial/manufacturing industry background, customer research programs.
Technologies
None stated
Responsibilities
Lead complex brand initiatives from discovery through activation including product launches and rebrands; Develop positioning platforms, value propositions, and messaging strategies; Conduct stakeholder interviews and research synthesis to uncover market opportunities; Translate strategic recommendations into creative briefs and activation guidance; Support brand architecture and portfolio alignment; Measure brand initiative performance against strategic outcomes.
Seniority
Senior, hands-on IC