Manager, Marketing Strategy - Owned Assets
Core
Develop marketing playbooks and strategies for institutional rental housing properties to align with brand priorities and financial targets.
Role type
Manager, Marketing Strategy
Builds
Property marketing plans, strategies, and budgets for Greystar-owned multifamily assets
Domain
Real Estate / Multifamily Rental Housing
Deliverable
product features
Required skills
Strategic planning, budget management, data analysis, team leadership, stakeholder management, training delivery, vendor management, acquisition/disposition support
Preferred skills
Knowledge of reputation management tools, experience with marketing automation platforms
Technologies
Reputation.com, Modern Message, Social Media, Entrata Message Center
Responsibilities
Create marketing playbooks and property strategies, monitor performance data to identify trends, manage advertising spend and ROI, conduct training on marketing tools, report on marketing metrics and sentiment, support portfolio acquisitions and dispositions, lead and develop team members
Seniority
Manager, hands-on leadership
