Manager, Digital - Atlanta City FC
Core
Lead strategy, management, and optimization of owned digital platforms (website, email, landing pages) to drive fan acquisition, engagement, and conversion.
Role type
Manager, Digital Operations
Builds
Club website, email campaigns, landing pages, fan data-capture experiences
Domain
Sports (Soccer) / Digital Marketing
Deliverable
product features
Required skills
Digital platform management, CMS, email marketing strategy, CRM management, audience segmentation, analytics, project management, vendor management
Preferred skills
Experience managing digital vendors and agencies
Technologies
CMS, Email platforms, CRM systems, Analytics tools, UTM tracking
Responsibilities
Manage and optimize the club website and CMS; Coordinate digital product updates and campaign destinations; Manage email marketing strategy and execution; Develop segmentation and audience journeys; Establish and track digital KPIs; Partner with external digital marketing agencies; Support ticket sales and lead generation through digital channels.
Seniority
Manager, hands-on leadership