Marketing - Senior Analyst/Analyst, Product Marketing
Core
Translating product investments into strategic product marketing initiatives to drive demand and maximize global product recognition for Aritzia's fashion lines.
Role type
Senior Product Marketing Analyst
Builds
Strategic product marketing initiatives, marketing briefs, and product feature prioritization for global fashion retail
Domain
Fashion retail / Consumer goods
Deliverable
product features
Required skills
Product marketing strategy, cross-functional collaboration, performance analysis, stakeholder communication, trend identification
Preferred skills
Product marketing certifications, fluency in Aritzia's business values
Technologies
None explicitly stated
Responsibilities
Partner with Product division to translate investments into marketing priorities; Develop and manage product marketing briefs; Provide business direction on product features for marketing communications; Monitor and analyze product marketing performance; Manage relationships with cross-functional partners; Update marketing priorities based on in-season performance and trends
Seniority
Senior, hands-on IC