Marketing - Senior Manager/Manager, Product Branding
Core
Lead product branding, naming, and packaging strategies to drive product recognition and shopability for a global fashion retailer.
Role type
Senior Manager, Product Branding
Builds
Product names, branding assets, and packaging systems
Domain
Fashion retail
Deliverable
product features
Required skills
Product branding strategy, trademark acquisition, brand identity development, packaging system design, cross-functional collaboration
Preferred skills
None stated
Technologies
None stated
Responsibilities
Identify and drive opportunities to own and defend product in the marketplace; Identify product trademark opportunities and support cross-functional teams; Ensure product is identifiable and drive product education; Develop and manage product names to maximize brand recognition; Execute opportunities to make product recognizable through external branding such as logos; Execute opportunities to communicate brand identities through product packaging systems
Seniority
Senior Manager, hands-on leadership