National Content & Social Media Executive
Core
Oversee national paid campaign content and manage organic social media platforms for Nissan UK.
Role type
National Content & Social Media Executive
Builds
Brand and model campaign content, social media strategies, and community engagement initiatives.
Domain
Automotive marketing and social media management
Deliverable
product features
Required skills
Content planning and creative execution, Social media strategy and channel management, Stakeholder and agency management, Brand governance and guidelines enforcement, Performance analysis and reporting, Crisis and reputation management
Preferred skills
Experience with TikTok, Instagram, Facebook, YouTube, Reddit, Influencer and user-generated content initiatives
Technologies
TikTok, Instagram, Facebook, YouTube, Reddit
Responsibilities
Plan and execute brand and national campaign content across social channels, Lead social media strategy and optimize channel growth, Manage community management including complaints and escalations, Govern brand messaging framework and asset library, Monitor sentiment and reputation risks
Seniority
Senior, hands-on IC