Marketing Outreach Specialist
Core
Communicate energy efficiency programs to retailers, train their staff, and build relationships with retail management across Consumers Energy electric territories to drive market share growth.
Role type
Market Outreach Specialist
Builds
Retail pipeline campaigns, multifamily customer initiatives, and Habitat for Humanity collaborations
Domain
Energy efficiency / Appliance recycling
Deliverable
product features
Required skills
Retail partnership cultivation, on-site training delivery, field reporting, campaign execution, event planning, data-driven decision-making
Preferred skills
Self-driven, excellent communication, dynamic environment adaptability
Technologies
Email, phone, company vehicle
Responsibilities
Cultivate enduring partnerships with existing and new retailers; Conduct on-site training sessions for retail partners; Travel 60-75% across Michigan's lower peninsula; Collaborate with marketing and channel delivery teams to refine materials and negotiate initiatives; Spearhead creative campaigns like the appliance pipeline process; Generate comprehensive retail performance reports; Plan events and serve as liaison for Habitat for Humanity.
Seniority
Mid-level, 2+ years experience recommended