PEAKathon Challenge - P&G Saudi
Based in Saudi Arabia
Core
Student business challenge to develop a consumer insight and strategy for the Vicks brand in Saudi Arabia.
Role type
Student business competition participant
Builds
Marketing strategy and creative presentation for a consumer health brand
Domain
Consumer packaged goods (CPG) / Healthcare
Deliverable
product features
Required skills
Strategic thinking, consumer insight generation, creative presentation, teamwork
Responsibilities
Form a team of 3-4 students, develop a business case, create a video or visual carousel presentation, compete in regional and national rounds
