P&G PEAKATHON 2026: Flagship P&G Case Competition
Based in Singapore
Core
Student team challenge to develop a marketing strategy and creative submission for Vicks cough drops to increase top-of-mind awareness among younger consumers.
Role type
Student case competition participant
Builds
Marketing strategy and creative video/carousel for Vicks brand
Domain
Consumer Packaged Goods (CPG) / Healthcare / Marketing
Deliverable
product features
Required skills
Strategic thinking, consumer insight generation, creative content creation, team collaboration
Responsibilities
Form a team of 3-4 students, complete an online assessment, develop a strategic rationale, create a short video or visual carousel, present a business case solution.
