Influencer & Creator Manager
Core
Build brand equities and deliver winning business strategies by defining influencer and creator engagement strategies, identifying/selecting influencers, and managing campaign execution to meet consumer needs.
Role type
Influencer & Creator Manager (Brand Management)
Builds
Influencer marketing campaigns and brand partnerships
Domain
Consumer Goods (Beauty, Luxury, Fashion)
Deliverable
product features
Required skills
Influencer marketing strategy, influencer identification and selection, creative brief development, stakeholder management, campaign performance analysis, database management, competitive landscape assessment, trend monitoring
Preferred skills
Beauty/luxury/fashion industry experience, familiarity with influencer discovery platforms, Microsoft Office proficiency
Technologies
Meta Business Manager, TikTok Business Suite, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Define influencer engagement strategies, identify and select influencers, lead creative brief development, manage influencer and agency relationships, ensure high-quality content delivery, evolve influencer databases, conduct competitive assessments, monitor industry trends, develop advocacy business cases
Seniority
Experienced Professional