Search & GEO Content Specialist
Core
Manage content operations, SEO, and Generative Engine Optimization (GEO) for Oral Care Europe brands to ensure high-quality content moves efficiently from idea to publication and remains visible across search engines and AI-driven discovery platforms.
Role type
Content operations specialist (SEO & GEO)
Builds
Centralized content repositories, trackers, dashboards, and optimized content assets for multiple brands and markets.
Domain
Consumer goods (Oral Care) + Digital Marketing + AI Search
Deliverable
product features
Required skills
Content operations management, SEO, Generative Engine Optimization (GEO), agency coordination, dashboard and tracker management, cross-functional collaboration, process improvement, English fluency
Preferred skills
Experience with AI-driven discovery trends, proactive execution mindset
Technologies
Dashboards, trackers, reporting tools
Responsibilities
Maintain central repository of SEO and GEO content assets; coordinate content creation, translation, legal review, and publication; review content against SEO and GEO quality standards; act as day-to-day contact for content agencies and stakeholders; assist with operational processes including documentation and budget administration.
Seniority
Experienced Professionals