Starszy_a Analityk_czka Digital
Core
Analyzing web and app usage statistics for TVN Warner Bros Discovery to provide data, business recommendations, and insights that support decision-making.
Role type
Senior Digital Analyst
Builds
Dashboards and reports for editorial, product, and management teams
Domain
Media & Entertainment / Digital Analytics
Deliverable
dashboards & analysis
Required skills
SQL, data exploration, business insight formulation, statistical analysis, data visualization tools (Power BI/Tableau)
Preferred skills
Python, digital advertising analytics (programmatic, adserving, attribution), e-commerce user journey analysis
Technologies
SQL, Power BI, Tableau, Gemius Prism, Google Ad Manager, AdOcean
Responsibilities
Monitor and interpret key media metrics (reach, engagement, time, scroll, visibility); Analyze competitor media products across web and app platforms; Create dashboards and reports for various teams; Identify trends, dependencies, and deviations affecting business results; Automate reporting processes and monitor data quality; Integrate data from advertising platforms, analytics systems, e-commerce tools, and CRM; Participate in analytics, attribution, and measurement model development projects.
