Marketing Communications Consultant - Digital Marketing & Training
Core
Owns Cat Reman's customer- and dealer-facing marketing across digital channels, branded merchandise, and training programs.
Role type
Marketing Communications Consultant
Builds
Digital marketing campaigns, branded merchandise inventory, and training program resources
Domain
Industrial equipment manufacturing (Remanufacturing)
Deliverable
product features
Required skills
Digital marketing strategy, email marketing, paid media management, web content management, project management, budget management, vendor coordination, training program development, data analysis
Preferred skills
Salesforce Marketing Cloud, Google Analytics, SEO, Microsoft 365, Workfront, AI tools (Copilot)
Technologies
Salesforce Marketing Cloud, Google Analytics, Workfront, Microsoft 365
Responsibilities
Plan and execute customer and dealer email communications, manage paid media activity and agency coordination, maintain and update online training program content, manage branded merchandise inventory and fulfillment, track channel performance indicators, coordinate marketing-led training offerings
Seniority
Mid-level, hands-on IC