Senior Analyst – Content Research
Core
End-to-end content research and audience analytics for TV, film, and streaming platforms to drive programming and marketing strategies.
Role type
Senior Analyst – Content Research
Builds
Audience profiles, segmentations, competitive readouts, targeting recommendations, and executive-ready performance reports.
Domain
Entertainment, Streaming, Media Research
Deliverable
dashboards & analysis
Required skills
Data analysis, Excel (advanced), Insight generation, Report development, Audience segmentation, Forecasting, Data validation
Preferred skills
Streaming/digital media analytics, Nielsen measurement tools, Survey research, Power BI/Tableau, Cross-platform measurement
Technologies
Excel, Power BI, Tableau, Nielsen tools
Responsibilities
Develop audience profiles and segmentations for new launches and marketing campaigns; Translate ratings and streaming data into actionable business insights; Partner with BI teams to validate data sources and ensure KPI accuracy; Apply forecasting techniques to evaluate performance against expectations; Present executive-ready reports on content and franchise performance.
Seniority
Senior, hands-on IC
