Senior Specialist, Digital Marketing
Core
Manage website operations, content publishing, and digital marketing strategies for Mastercard's Center for Inclusive Growth.
Role type
Senior Specialist, Digital Marketing
Builds
Digital properties, content, and marketing campaigns for the Center for Inclusive Growth
Domain
Financial services / Digital Marketing
Required skills
HTML, CSS, JavaScript, Content Strategy, Email Marketing, A/B Testing, SEO, SEM, Keyword Research, Adobe Products
Preferred skills
Cross-functional collaboration, Problem-solving, Multi-tasking
Technologies
Pardot, Adobe Products
Responsibilities
Plan, implement, and manage the organization's website; Troubleshoot website issues and maintain logs; Identify and respond to website security breaches; Develop website content with designers and writers; Publish blog and page content; Conduct content audits; Improve user experience; Perform onsite search optimization; Collaborate with online marketing teams; Create strategies to grow subscriber base and web traffic; Track KPIs for digital properties; Ensure compliance with laws and regulations; Manage GDPR requests; Manage email accounts and promotional materials.