Associate Brand Manager_BC
Core
Develop and execute marketing plans, campaigns, and promotional activities for pharmaceutical brands and therapeutic areas, supporting sales efforts and patient-centric strategies.
Role type
Associate Brand Manager (Pharmaceuticals)
Builds
Marketing campaigns, promotional materials, sales enablement tools, and brand strategies for specific therapeutic areas.
Domain
Pharmaceuticals / Healthcare
Deliverable
product features
Required skills
Pharmaceutical product promotion, business analysis, competition performance tracking, customer/patient centric marketing planning, omni-channel approach, budget deployment, partnership development with key opinion leaders, sales force education, regulatory compliance coordination.
Preferred skills
Data analytics tools proficiency, new product launch experience, self-paid medicine experience, specialty-based selling model understanding, Oncology field experience, Breast Cancer therapeutic area experience, MBA.
Technologies
Data analytics tools
Responsibilities
Contribute to campaign and marketing plan development; Create and review marketing materials; Track brand and competitor performance; Develop sales support materials; Coordinate project work ensuring compliance; Manage budget planning and expenditure tracking.
Seniority
Associate, individual contributor