Brand Manager(GU)
Core
Develop marketing strategies, analyze market trends, and oversee promotional activities to support brand strategies and organizational objectives.
Role type
Brand Manager
Builds
Marketing programs, promotional activities, and brand initiatives
Domain
Pharmaceutical/Healthcare
Deliverable
product features
Required skills
Strategic thinking, Market analysis, Budget management, Project management, Cross-functional collaboration, Risk management
Preferred skills
MBA, Consumer/Managed Markets promotion experience, Product launch experience, Market research experience, Sales leadership experience, Pharmaceutical product commercialization knowledge
Technologies
None stated
Responsibilities
Plan and implement marketing and promotional activities, Evaluate and improve marketing programs, Study market trends and growth opportunities, Manage project budgets and timelines, Contribute to product packaging and presentation design, Monitor competitive activity, Build relationships with internal teams and external partners, Provide input on communication and operational planning, Monitor risks to safeguard brand interests