SBM/BM-Enhertu BC-上海
Core
Develops and executes brand plans, market research, and sales support strategies for the Enhertu oncology product in Shanghai.
Role type
Senior Brand Manager (Oncology)
Builds
Brand plans, execution plans, long-range plans, and market research projects
Domain
Healthcare / Oncology / Pharmaceutical
Deliverable
product features
Required skills
Market research management, Brand planning, Sales strategy, Forecasting, Stakeholder management, Product knowledge, Campaign development, Inventory management
Preferred skills
Epidemiology analysis, SWOT analysis, Risk analysis, KOL interaction, Global network building
Technologies
None stated
Responsibilities
Manage external research agencies and interpret data for strategic decisions; Develop positioning and communication strategies; Monitor plan implementation and manage inventory; Coordinate product training and evaluate promotional materials; Plan field visits to monitor market dynamics.