Medical Marketing, Sjögren’s Disease - Opinion Leader Engagement & Peer-to-Peer , Senior Manager
Core
Lead U.S. opinion leader (OL) engagement and peer-to-peer (P2P) strategy for an investigational Sjögren's disease medicine (Dazodalibep) in Phase 3 clinical development.
Role type
Senior Manager, Medical Marketing (Rare Disease/Launch)
Builds
Integrated external engagement model, Speaker Bureau, and marketing-led HCP education programs for a new biologic therapy.
Domain
Biotechnology / Rare Disease / Rheumatology
Deliverable
product features
Required skills
OL mapping and engagement planning, Speaker Bureau operations, speaker training, marketing-led HCP education, promotional content development, agency/vendor management, budget oversight, performance optimization, strategic thinking, project management, cross-functional collaboration
Preferred skills
Rheumatology experience, rare disease experience, launch or in-line brand experience, experience with Veeva PromoMats
Technologies
Veeva PromoMats
Responsibilities
Set and evolve U.S. OL engagement and P2P strategy; Map and segment established and emerging OLs; Lead the Sjögren's Disease Speaker Bureau; Manage marketing-led HCP education programs; Shape marketing-led OL engagement at congresses; Oversee development and lifecycle of P2P content; Use program data and field insights to assess performance; Manage budgets, agencies, and external partners.
Seniority
Senior, hands-on IC with strategic oversight