【AstraZeneca】【ONC】 Brand manager (BM) , ｵﾝｺﾛｼﾞｰ事業本部, 泌尿器がんﾏｰｹﾃｨﾝｸﾞ
Core
Develop product strategy and long-term plans for oncology urology cancer products, execute promotional activities, and manage Key External Experts to deliver superior products to patients.
Role type
Brand Manager (Marketing)
Builds
Product strategies, promotional campaigns, and marketing systems for oncology urology cancer products
Domain
Healthcare / Pharmaceuticals / Oncology
Deliverable
product features
Required skills
Market research and analysis, strategic planning, promotional activity management, stakeholder collaboration, Excel/PowerPoint, logical thinking, communication
Preferred skills
Prior marketing experience in medical/pharmaceutical industry, analysis of survey results, action-oriented problem solving
Technologies
Excel, PowerPoint
Responsibilities
Define product strategy and medium-to-long-term plans, plan and execute market research, manage promotional activities (materials, events, digital), propose and build internal marketing systems, manage Key External Experts
Seniority
Entry-level (E)