【AstraZeneca】【ONC】 Brand manager (BM) , ｵﾝｺﾛｼﾞｰ事業本部, 泌尿器がんﾏｰｹﾃｨﾝｸﾞ
Core
Develop product strategy and long-term plans for oncology urology cancer products to deliver value to patients and maintain competitive advantage.
Role type
Brand Manager (Oncology Urology)
Builds
Product strategies, marketing plans, and promotional activities for oncology urology cancer products.
Domain
Healthcare / Oncology / Urology
Deliverable
product features
Required skills
Market research and analysis, strategic planning, stakeholder management, data analysis, hypothesis testing, action-oriented problem solving, logical thinking, Excel and PowerPoint proficiency
Preferred skills
Prior marketing experience in healthcare/pharmaceuticals, potential for high achievers with less than 3 years experience
Technologies
Excel, PowerPoint
Responsibilities
Define product strategy and long-term plans based on market analysis; plan and execute promotional activities including materials, events, and digital campaigns; manage Key External Experts (KEE); collaborate with internal and external stakeholders to build marketing systems.
Seniority
Entry-level (E)