Associate Director, Orchestration Engine
Core
Business lead for Amgen's Orchestration Engine, translating brand priorities into scalable customer experience capabilities across channels.
Role type
Senior business product owner / business lead
Builds
Next Best Action, audience activation, customer journey orchestration, and workflow automation capabilities
Domain
Biopharmaceuticals / Digital Marketing Technology
Deliverable
product features
Required skills
Portfolio management, cross-channel customer experience design, business requirements translation, backlog management, stakeholder partnership, adoption strategy, governance, analytics interpretation
Preferred skills
Pharmaceutical brand team partnership, omnichannel marketing, business product ownership, machine learning operationalization, enterprise scalability
Technologies
CRM, CDP, marketing automation, AI-generated recommendations
Responsibilities
Define cross-channel customer experiences and orchestration use cases; translate brand objectives into business requirements and decision rules; coordinate deployment and adoption of orchestration capabilities; monitor performance and business impact; balance brand-specific needs with enterprise scalability
Seniority
Senior, hands-on business lead
