AD/SMM-NPP
Core
Co-lead Target Product Profile creation and iteration for oncology products, defining clinical attributes, commercial positioning, and evidence strategies to enable guideline inclusion and payer adoption.
Role type
Senior strategic marketing and new product planning manager (oncology)
Builds
Pre-NDA value stories, pricing scenarios, brand architecture, and global/local planning toolkits for oncology therapies
Domain
Life sciences / Oncology / Healthcare Strategy
Deliverable
product features
Required skills
TPP shaping, value proposition design, HEOR fundamentals, economic modeling, epidemiological sizing, stakeholder management, KOL engagement, scenario planning
Preferred skills
MBA or advanced degree in life sciences/health economics, experience in healthcare consulting or BD/alliance
Technologies
None stated
Responsibilities
Commission and synthesize primary research with oncologists, pathologists, payers, and patients; inform clinical and China-specific evidence plans; shape access and pricing readiness; define go-to-market foundations including brand architecture; lead epidemiological sizing and uptake curve forecasting; gather global insights for local adaptation
Seniority
Senior, hands-on IC with strategic leadership
