Senior Creative Producer, Paid Content, GQ
Core
End-to-end production of social-first commerce video assets (Instagram, TikTok) that are conversion-optimized and aligned with GQ's editorial voice.
Role type
Senior Creative Producer (Paid Content)
Builds
High-velocity stream of conversion-optimized commerce creative and a living format playbook for paid social.
Domain
Fashion media, paid social commerce, video production
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
End-to-end video production (concept, script, shoot, edit), social-first creative writing, paid social mechanics (hooks, retention, CTAs), on-camera talent direction, performance data analysis, brand voice alignment
Preferred skills
Experience in regulated categories (e.g., beauty), deep fluency in GQ voice and audience
Technologies
Instagram, TikTok, video editing software
Responsibilities
Produce purposeful sets of variations per product across hooks, formats, and lengths; build and evolve GQ-specific library of paid commerce formats; partner with commerce editors to turn recommendations into shootable concepts; run tight brief-to-handoff process for output; review campaign signals and translate insights into creative adjustments
Seniority
Senior, hands-on IC