Performance Social Media Designer
Core
Designing and storyboarding high-performance paid social ads by remixing existing footage and brand elements into platform-native stories that convert.
Role type
Performance Social Media Designer
Builds
Platform-native video ads and static creatives for Meta, TikTok, and other social channels
Domain
Digital Media / Paid Social Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Ad storyboarding, video editing, motion graphics, conversion optimization, platform-specific design adaptation, template management, data-driven creative iteration
Preferred skills
Experience in agency environments, knowledge of short-form video trends, ability to work in iterative sprint cycles
Technologies
Adobe Premiere, After Effects
Responsibilities
Map campaign concepts into frame-by-frame storyboards for Meta and other platforms; Execute creative testing sprints with multiple variations of hooks, CTAs, and edit speeds; Reshape core narratives to feel native to specific social placements; Design and animate functional graphics like text overlays and kinetic captions; Pitch new visual hooks based on performance feedback; Build and manage libraries of reusable layouts and motion presets; Use performance data to tweak existing ads for better engagement
Seniority
Mid-level, hands-on IC
