Manager, Social Media Kipling (Global) - Mat. cover
Core
Lead the development and execution of Kipling's global social media and influencer strategy to elevate brand awareness, engagement, and cultural relevance across key platforms.
Role type
Manager, Global Social Media & Influencer Strategy
Builds
Global social media strategy, influencer frameworks, content calendars, and paid/organic assets for a fashion brand
Domain
Fashion / Lifestyle / Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, influencer management, content development, paid social, social commerce (TikTok Shop), data analytics, cross-functional collaboration
Preferred skills
Experience with Sprinklr, AI tools for workflow optimization, fashion trend knowledge
Technologies
Instagram, TikTok, Pinterest, Sprinklr, TikTok Shop
Responsibilities
Define KPIs and success metrics for social and influencer activity; Develop and manage the global social editorial calendar; Provide guidelines and frameworks to regional markets for influencer execution; Monitor global social media accounts for reputation management and insight gathering; Report on key global social media metrics and insights.
Seniority
Manager, hands-on IC