Associate Specialist, Marketing (Vans)
Core
Plan and execute in-store visual merchandising (VM) strategies for DTC and wholesale channels to align with retail marketing goals and drive product sales.
Role type
Associate Specialist, Visual Merchandising
Builds
In-store visual environments, product displays, and marketing moments for DTC stores and wholesale accounts
Domain
Action sport industry, street culture, retail
Deliverable
product features
Required skills
Visual merchandising planning, retail KPI management, store layout zoning, VM guideline development, seasonal training execution, stakeholder collaboration
Preferred skills
Deep understanding of Vans brand, action sport industry, street culture
Technologies
None stated
Responsibilities
Plan and execute segmented VM plans for DTC and wholesale stores; support store openings with layout and zoning; conduct VM training for store staff; develop and audit VM guidelines; align wholesale channel needs with global product marketing moments
Seniority
Associate, hands-on IC