Manager Communications - Mexico
Core
Leads the development and execution of integrated external communications strategies to strengthen awareness of business priorities and reputation.
Role type
Manager, Corporate Communications
Builds
Integrated communications plans, digital content calendars, multimedia content strategies, and external engagement channels.
Domain
Consumer Packaged Goods (Beverages) / Corporate Communications
Deliverable
product features
Required skills
Strategic communications, media relations, digital and social media content strategy, crisis and reputation management, stakeholder management, content development, performance analytics.
Preferred skills
Change management, process improvement, influencing, negotiation.
Technologies
Social media channels, digital media platforms, editorial content management systems.
Responsibilities
Lead development of integrated communications plans aligned with local and global strategies; coordinate with global teams and bottling partners for consistent messaging; manage digital media and content calendars; develop multimedia content strategies for announcements and campaigns; monitor social media KPIs and optimize effectiveness; manage website and editorial content updates.
Seniority
Manager, strategic execution & stakeholder leadership