Director, PACS, France – Strategic communication, corporate reputation and external engagement
Core
Senior leadership role shaping Coca-Cola's strategic communications, corporate reputation, and external engagement agenda in France, building trust with consumers, policymakers, and society.
Role type
Director, Strategic Communications & Corporate Reputation
Builds
Coherent consumer-centric narratives aligning commercial priorities with purpose and values for the France market and FBN cluster.
Domain
FMCG / Food & Beverage / Corporate Communications
Deliverable
product features
Required skills
Strategic communications leadership, corporate reputation management, issues and crisis management, media relations, stakeholder engagement, multi-country strategy, business acumen, data-driven measurement
Preferred skills
FMCG/food and beverage industry experience, advanced degree
Technologies
None stated
Responsibilities
Define and lead strategic communications agenda for France and FBN cluster; translate commercial and sustainability priorities into compelling narratives; anticipate reputational risks and serve as senior spokesperson; shape media and influence strategies; partner with marketing and sustainability leaders for integrated storytelling; lead and coach country leaders; advise senior leadership on external positioning.
Seniority
Director, senior leadership
