Specialist, Category Growth, Ralph Lauren
Core
Drive online performance and growth for assigned luxury brands by optimizing the e-commerce customer experience, managing product presentation, and analyzing performance data.
Role type
E-commerce Category Specialist
Builds
Online shopping experience and brand growth strategies for luxury retail brands
Domain
Luxury Retail / E-commerce
Deliverable
product features
Required skills
Category management, E-commerce platform expertise, Data analysis, Product assortment planning, Cross-functional collaboration, Strategic planning
Preferred skills
CMS and PIM system experience, Web analytics tools proficiency
Technologies
Google Analytics, Microsoft Office Suite, CMS, PIM
Responsibilities
Partner with managers to implement brand-specific e-commerce strategies; Collaborate with merchandising and buying teams to influence product assortment; Maintain effective product categorization, filtering, and navigation; Track, analyze, and report on key category and brand performance metrics; Monitor competitor activities and adjust strategies; Collaborate with digital experience teams to implement website enhancements.
Seniority
Mid-level, hands-on IC