Manager, Digital Shelf Strategy
Core
Drive organic growth for Kraft Heinz brands by optimizing shoppers' experience across eCommerce retailers through visual content, PDP development, and tech tool management.
Role type
Manager, Digital Shelf Strategy (Content & Capabilities)
Builds
Engaging visual content, Product Detail Pages (PDPs), and internal/external tech tools for digital shelf efficiency.
Domain
Consumer Packaged Goods (CPG) / eCommerce
Deliverable
product features
Required skills
Project management, creative agency management, content development, data analysis, cross-functional collaboration, process definition, visual content standards, measurement strategy.
Preferred skills
CPG experience, eCommerce marketing, digital merchandising.
Technologies
Microsoft Office (PowerPoint, Excel)
Responsibilities
Manage creative agency relationships and project timelines; Develop and maintain digital shelf content guidelines; Define and manage visual content standards (images, video, A+ Content); Oversee syndication processes to retailer sites; Intake and scope BU digital shelf requests; Measure new creative assets.
Seniority
Manager, hands-on IC