Sr Analyst, Portfolio Marketing
Core
Analyze consumption, panel data, and market research to inform portfolio marketing campaigns for power window programs.
Role type
Senior marketing analytics analyst
Builds
Portfolio marketing campaign roadmaps, success metrics, and KPIs for power window programs
Domain
Food and beverage industry marketing
Deliverable
product features
Required skills
Marketing analytics, market research, consumer behavior analysis, data interpretation, campaign roadmap development, stakeholder collaboration
Preferred skills
Knowledge of food and beverage industry trends, creative agency management
Technologies
None explicitly stated
Responsibilities
Analyze consumption and panel data to identify campaign opportunities; Define success metrics using business performance data; Develop campaign roadmaps with cross-functional teams; Collaborate with Omni Shopper Marketing to set KPIs; Partner with Perfect Store team to forecast campaign impact; Support Sr. Manager with strategic planning and brief construction; Liaise with creative agencies to manage deliverables and timelines
Seniority
Senior, hands-on IC