Sr Analyst, Portfolio Marketing
Core
Analyze consumption, panel data, and market research to inform portfolio marketing campaigns for power window programs.
Role type
Senior marketing analytics analyst
Builds
Portfolio marketing campaign roadmaps and success metrics
Domain
Food and beverage industry marketing
Deliverable
dashboards & analysis
Required skills
Marketing analytics, market research, consumer behavior analysis, data interpretation, cross-functional collaboration, project management, KPI definition
Preferred skills
Knowledge of food and beverage industry trends, creative agency management
Technologies
Panel data tools, business performance data systems, commercial marketing mix data platforms
Responsibilities
Analyze consumption and panel data to identify campaign opportunities; Define success metrics for portfolio programs; Develop campaign roadmaps with milestones; Collaborate with brand, sales, and eCom teams; Partner with Omni Shopper Marketing to develop KPIs; Work with Perfect Store team on category selections and forecasting; Support Sr. Manager with strategic planning and briefs; Liaise with creative agencies to manage deliverables and timelines.