Temp, Marketing Strategy (Urban Music) (1-2 months)
Core
Architect global marketing trajectories for Urban music artists (Hip-Hop, R&B, Afrobeats) by translating artistic visions into commercial wins through data-backed creativity and campaign leadership.
Role type
Senior Marketing Strategist (Urban Music)
Builds
Global marketing campaigns, artist roadmaps, and promotional strategies for Warner Records' Urban roster.
Domain
Music Industry / Urban Music Marketing
Deliverable
product features
Required skills
Strategic campaign planning, audience analysis, stakeholder management, budget management, data analytics, creative direction, live event coordination, relationship management
Preferred skills
Global campaign experience, network of lifestyle/tech/retail partners, multi-million dollar fund management
Technologies
Streaming analytics platforms, CRM tools, project management software
Responsibilities
Execute 12-month marketing roadmaps, align internal teams (Digital, Radio, Publicity), identify growth strategies via audience analysis, maintain visual/narrative consistency, direct artist promotional schedules, analyze consumption data to pivot tactics, manage relationships with artist management and touring agents
Seniority
Senior, hands-on IC