Global Social Media Manager (m/w/d)
Core
Central coordination and strategy execution for all group-level social media activities, acting as the connecting element between divisions, internal stakeholders, and external partners.
Role type
Senior Global Social Media Manager
Builds
Consistent brand identity, content, and campaigns across all channels and markets for a global food and beverage conglomerate
Domain
Corporate Communications / Social Media / Food & Beverage Industry
Deliverable
product features
Required skills
Social media strategy, content creation (text, image, video), agency management, crisis communication, KPI monitoring, stakeholder coordination, CMS proficiency
Preferred skills
Experience with decentralized stakeholder structures, journalistic writing style
Technologies
CMS systems, digital communication platforms
Responsibilities
Coordinate group-level social media activities, ensure consistent brand identity across channels, manage external agencies, develop and implement social media strategy, monitor KPIs and market trends, handle issue management and crisis communication
Seniority
Senior, hands-on IC