Sr. Manager, Business Communications
Core
Sr. Manager responsible for setting overall communications strategy and narrative for Zillow's agent and broker businesses, acting as the single point of contact for business leaders and orchestrating cross-channel efforts.
Role type
Senior Manager, Business Communications (Strategy & Orchestration)
Builds
Coordinated communication campaigns, high-level messaging, and executive visibility opportunities for real estate agent and broker businesses.
Domain
Real Estate / Corporate Communications
Required skills
Strategic planning, cross-functional leadership, stakeholder management, project management, narrative development, risk identification, AI tool utilization, business acumen
Preferred skills
Experience with technical products, legal/policy intersection, complex change management
Technologies
AI tools
Responsibilities
Set overall communications strategy and narrative; run point as strategic PM across media relations, owned content, and events; ensure message alignment across channels; anticipate business needs and brief channel teams; develop issue-specific messaging and run training; identify executive visibility opportunities; represent business priorities to Corporate Affairs leadership; build relationships with product, marketing, and legal teams; track and report on key metrics.
Seniority
Senior Manager, strategic altitude with operational fluency