Senior Marketing Manager
Core
Execute B2B marketing plans to educate and engage mortgage brokers, driving informed decisions about lender selection for the Homes business.
Role type
Senior Marketing Manager (B2B)
Builds
Marketing campaigns, trade advertising, and broker communications for a mutual lender.
Domain
Financial Services / Mortgage Lending
Deliverable
product features
Required skills
B2B marketing strategy, campaign planning and delivery, trade advertising management, stakeholder relationship management, data-driven decision making, regulated environment experience
Preferred skills
Broker audience understanding, commercial focus, insight utilization
Technologies
Insight tools, performance analytics platforms
Responsibilities
Lead Homes marketing B2B campaigns from planning to delivery; Manage trade advertising and partner relationships; Use data to develop personalized broker communications; Embed specific broker propositions across all activities; Monitor campaign performance to improve effectiveness.
