Manager - Public Relations, Sonic
Core
Develop and implement unique, ownable PR campaigns to drive brand awareness, generate buzz, and enhance engagement for Sonic, a fast-food restaurant chain.
Role type
Manager, Brand Public Relations
Builds
PR campaigns, media pitches, press releases, and brand activation initiatives
Domain
Food & Beverage / Public Relations
Deliverable
product features
Required skills
PR campaign strategy, earned media generation, agency management, press release writing, budget management, cross-functional collaboration, project management, cultural trend analysis, ROI evaluation
Preferred skills
Agency experience, experience with millennial and Gen Z audiences, social media collaboration
Technologies
None stated
Responsibilities
Create brand public relations strategies; generate buzzworthy ideas for earned media; oversee external agency relationships and campaign delivery; draft communications materials including press releases and pitches; evaluate campaign effectiveness and provide feedback; manage campaign budgets
Seniority
Manager, hands-on leadership