Senior Communications Manager, Floorcare
Core
Lead global narrative and communications strategy for Dyson's Floorcare cleaning products, driving earned press, influencer coverage, and thought leadership to support commercial priorities.
Role type
Senior Communications Manager (Product/Brand)
Builds
Global launch, sustain, and drumbeat campaigns for Dyson Floorcare products
Domain
Consumer goods / Home appliances / Cleaning technology
Deliverable
product features
Required skills
Strategic communications planning, global campaign management, media relations, influencer landscape expertise, crisis management, stakeholder influence, project management, data analysis
Preferred skills
Experience with LLMs and AI platforms for analysis, multilingual capabilities
Technologies
AI platforms, social media channels, traditional media platforms
Responsibilities
Develop integrated communications plans aligning with business objectives, manage budgets for global launch events, monitor and analyze press coverage and social media interactions, identify emerging issues and design crisis management strategies, motivate regional teams to grow share of voice, provide strategic advice to Business Unit Directors
Seniority
Senior, hands-on IC with leadership responsibilities