Senior Commercial Manager
Core
Lead product marketing and go-to-market strategy for the Dyson Stylers range in the beauty and hair care sector.
Role type
Senior Commercial Manager (Product Marketing)
Builds
Dyson Stylers product range and beauty technology solutions
Domain
Beauty technology / Hair care
Deliverable
product features
Required skills
strategic market analysis, business case development, proposition and messaging creation, claims strategy, cross-functional collaboration, data interpretation, product lifecycle management
Preferred skills
experience in beauty or personal care industry, knowledge of T3/T4 (curly and coily) hair types, global project experience
Technologies
none stated
Responsibilities
Analyze consumer trends and competitor activity to shape strategic direction; Own commercial activities within the New Product Development milestone process; Create business cases and align with regional leads; Lead proposition testing and research to develop messaging hierarchies; Define the 'How-We-Sell' strategy from initial messaging to range positioning; Shape claims strategy for new product launches; Brief creative teams on product strategy to deliver 360° campaigns; Oversee packaging development and in-store merchandising direction; Monitor post-launch performance and identify optimization opportunities
Seniority
Senior, hands-on IC