Product Go To Market (GTM) Lead
Core
Lead end-to-end go-to-market for life and health insurance products by orchestrating marketing campaigns, distribution enablement, and launch execution across Agency and Bancassurance channels.
Role type
Product Go To Market (GTM) Lead
Builds
Integrated marketing campaigns, sales enablement toolkits, and consumer-facing narratives for life/health insurance products.
Domain
Insurance (Life & Health) / Financial Services
Deliverable
product features
Required skills
Cross-functional orchestration, integrated campaign management, sales enablement strategy, consumer insight analysis, regulatory compliance (POJK 8/2024), paid media planning, stakeholder alignment
Preferred skills
Bahasa Indonesia copywriting, bancassurance partner management, growth lever identification
Technologies
Google ads, Programmatic, Meta ads, SEM, YT ads, EDM, WhatsApp
Responsibilities
Run bi-weekly GTM forums and manage shared trackers; co-build messaging houses and master copy; oversee production of video, brochures, and sales decks; plan and run paid digital media; orchestrate owned and earned channels; lead consumer insighting and creative testing; align distribution teams on sales readiness and training; manage PR and launch events; ensure compliance with local regulations.
Seniority
Senior, hands-on IC
