Senior Director, Marketing - Germline Portfolio
Core
Strategic leadership for hereditary cancer testing (HCT) and germline portfolio, bridging NGS development with commercial execution to deliver actionable insights for patients and clinicians.
Role type
Senior Director, Marketing
Builds
Commercial lifecycle of hereditary screening tools and market-facing narratives for high-penetrance genes
Domain
Healthcare / Life Sciences / Oncology / Genomics
Deliverable
product features
Required skills
Strategic roadmap development, physician marketing, go-to-market strategy, sales enablement, cross-functional collaboration, regulatory compliance (FDA/CLIA/CAP), NGS workflows, cancer genomics, AI-driven workflows
Preferred skills
MBA, MS in Genetic Counseling, PhD, oncology leadership experience
Technologies
Next-Generation Sequencing (NGS), digital clinician portals
Responsibilities
Develop commercial roadmap for germline portfolio, drive product positioning and GTM strategies, partner with Sales/L&D for sales enablement, bridge R&D/Medical Affairs/Lab Ops for scientific accuracy, rally cross-functional teams for unified vision
Seniority
Senior, hands-on IC with leadership mandate