Senior Director, Marketing - Germline Portfolio
Core
Strategic leadership for hereditary cancer testing (HCT) and germline portfolio, bridging NGS development with commercial execution to deliver actionable insights for patients and clinicians.
Role type
Senior Director, Marketing (Healthcare/Life Sciences)
Builds
Commercial roadmap, market-facing narratives, physician marketing, and digital clinician portals for hereditary screening tools.
Domain
Healthcare, Life Sciences, Oncology, Genomics
Deliverable
product features
Required skills
Strategic commercial roadmap development, physician marketing, go-to-market (GTM) strategy, sales enablement, cross-functional collaboration, regulatory compliance (FDA, CLIA, CAP), Next-Generation Sequencing (NGS) workflows, cancer genomics, AI-driven workflow operationalization
Preferred skills
MBA, MS in Genetic Counseling, or PhD, oncology domain expertise, advanced diagnostics experience
Technologies
Next-Generation Sequencing (NGS), digital clinician portals, AI-driven workflows
Responsibilities
Develop comprehensive commercial roadmap for germline portfolio, drive product positioning and messaging, partner with Sales/L&D for sales enablement, act as bridge between R&D/Medical Affairs/Lab Operations, rally cross-functional teams behind unified marketing vision
Seniority
Senior Director, strategic leadership & cross-functional influence
