Senior Copywriter
Core
Developing creative concepts and writing executions for complex marketing communications across print and digital mediums to improve audience engagement and brand identity.
Role type
Senior Copywriter (Marketing Communications Writer)
Builds
Advertising, direct mail, social media, member materials, online advertising, micro sites, text campaigns, and email programs.
Domain
Healthcare industry marketing and communications
Deliverable
product features
Required skills
Conceptual thinking, expert copywriting, voice and tone management, project management, healthcare domain understanding, content evaluation, strategic planning, editing, compliance adherence, operational efficiency, mentorship
Preferred skills
Creative industry awards, social media trend expertise, strategic thinking, attention to detail, deadline management, industry trend knowledge, Microsoft Office proficiency
Technologies
Microsoft Office
Responsibilities
Develop creative concepts and write executions; create work meeting high creative standards; push for innovation; juggle multiple projects and priorities; care for brand tone and voice; build understanding of healthcare complexities; evaluate communication effectiveness; write, edit, and review content for print and digital programs; ensure compliance with standards; identify operational efficiencies; mentor communication specialists.
Seniority
Senior, hands-on IC