Editorial Director, Hot Luck
Core
Lead editorial vision, content strategy, and multi-platform growth for a food and music festival brand, extending beyond the annual festival footprint.
Role type
Senior editorial director (media brand)
Builds
Year-round content ecosystem including digital, video, audio, social, newsletters, live events, and branded content.
Domain
Food, music, hospitality, and experiential event media
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Video-first content strategy, newsletter growth, audio storytelling, sponsorship program development, multi-platform audience building, team management
Preferred skills
Experience launching YouTube channels, podcast/radio production, creator collaborations, integrated marketing campaigns
Technologies
YouTube, social platforms, newsletters, audio streaming, video production tools
Responsibilities
Develop and oversee editorial vision and storytelling across all platforms; Lead development of year-round content ecosystem including newsletters and video programming; Launch original content initiatives like YouTube channels and live-stream programming; Partner with sales and marketing to develop editorially-led sponsorship campaigns; Lead editorial planning for festival coverage and talent programming; Manage and mentor editorial staff and contributors
Seniority
Senior, hands-on IC with team leadership
