Manager, iGaming Operations & Personalization
Core
Define and drive the future of the casino experience by creating personalized, data-driven experiences that increase engagement, retention, and revenue across DraftKings brands.
Role type
Manager, iGaming Operations & Personalization
Builds
Personalized player experiences, merchandising strategies, and cross-platform customer journeys for online casino and gaming ecosystems.
Domain
iGaming / Online Casino / Digital Consumer
Deliverable
product features
Required skills
Strategy definition, performance optimization, customer segmentation, A/B testing, cross-functional partnership, data-driven decision making, game merchandising, lifecycle insights
Preferred skills
Experience with Search, Filters, Video Reels, and other customer-facing innovations
Technologies
A/B testing frameworks, customer data platforms, analytics tools
Responsibilities
Define and execute strategy for personalized player experiences; Own the performance of the on-site player journey via KPIs; Develop and evolve merchandising strategies using customer insights; Partner with Product, Data Science, Analytics, and Engineering teams; Lead a rigorous experimentation strategy; Collaborate with cross-functional teams to create seamless cross-platform experiences; Optimize game merchandising and content placement; Shape new capabilities like Search and Filters.
Seniority
Manager, strategic execution & cross-functional leadership