Senior Director, Brand Content & Production
Core
Lead high-performing creative teams to produce social-first storytelling and engaging fan experiences across NASCAR's digital ecosystem.
Role type
Senior Director, Brand Content & Production
Builds
Social-first video content, original formats, and repeatable franchises for NASCAR's social channels.
Domain
Sports entertainment / Digital media production
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (social content)
Required skills
Creative leadership, team building and mentoring, cross-platform content strategy, production workflow management, budget and timeline ownership, stakeholder collaboration, performance data analysis
Preferred skills
Experience with social media trends, ability to inspire original thinking, culture of collaboration and risk-taking
Technologies
Company-provided hardware and software
Responsibilities
Oversee production of platform-native content for Instagram, TikTok, X, Facebook, and YouTube Shorts; Establish repeatable production processes and file management systems; Partner with marketing teams to align content with platform strategy; Guide ideas from conception through production; Direct shoots and shape edits when needed; Supervise staff including hiring, training, and performance management
Seniority
Senior, hands-on IC with supervisory responsibilities