Senior Director, Brand Content & Production
Core
Lead high-performing creative teams to produce social-first storytelling and brand content across multiple digital platforms for NASCAR.
Role type
Senior Director, Brand Content & Production
Builds
Social-first video content, digital storytelling campaigns, and fan experiences for NASCAR's social ecosystem.
Domain
Sports & Entertainment / Digital Media Production
Required skills
Creative leadership, cross-platform content strategy, team building and mentoring, project management, budgeting, workflow optimization, video production oversight, stakeholder collaboration.
Preferred skills
Driver's license, ability to travel for race weekends.
Technologies
Company-provided hardware and software.
Responsibilities
Oversee production of platform-native content for Instagram, TikTok, X, Facebook, and YouTube; establish repeatable production processes and standards; manage timelines, budgets, and resourcing for social and digital video projects; guide ideas from conception to delivery; create feedback loops between performance data and production decisions.
Seniority
Senior Director, strategic leadership with hands-on oversight.