Brand Social Lead - Global
Core
Define and elevate the craft, design quality, and visual expression of the brand across all social channels for Betway Africa.
Role type
Senior Brand Social Lead (Creative Direction)
Builds
High-quality, design-led social content and visual identity systems for sports betting and gaming brands.
Domain
Digital Gaming / iGaming / Social Media
Deliverable
product features
Required skills
Creative leadership, Visual identity systems, Social content strategy, Design standards & best practices, Motion and video production, Campaign execution, Cross-market consistency, Portfolio review, Visual storytelling, Scalable design systems
Preferred skills
Experience in sports betting/gaming, Agency partner management, Emerging design trends
Technologies
Design tools for static, motion, and video content
Responsibilities
Own and evolve the application of the brand's visual identity across social channels; Establish and maintain best practice guidelines for social design; Guide how campaign assets are adapted and crafted for social environments; Ensure consistent use of typography, colour, motion, layout, and imagery; Guide local teams on applying brand and design systems correctly; Act as the final creative gatekeeper for social quality and brand expression
Seniority
Senior, hands-on IC with strategic oversight