Digital Marketing and Communications Specialist
Core
Develops and executes social media strategies, curates content for social media and website, and supports the digital communication efforts of the Herberger Institute for Design and the Arts.
Role type
Digital Marketing and Communications Specialist
Builds
Strategic online presence, social media campaigns, and digital content for the Herberger Institute
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Social media strategy, content curation, social media analytics, brand voice management, digital asset management, paid social advertising, email marketing campaign management, Google Analytics, Salesforce Marketing Cloud, Hootsuite
Preferred skills
Higher education experience, executive environment experience, video/audio/photographic content capture
Technologies
Google Analytics, Salesforce Marketing Cloud, Hootsuite, Social Media Studio
Responsibilities
Develops and executes social media strategies; Maintains social media and website content calendar; Attends events for real-time social media promotion; Researches digital marketing trends; Analyzes social media and web analytics; Engages with marketing representatives to source content; Assists with capturing video/audio/photographic content; Facilitates transcription and storage of digital assets
Seniority
Mid-level, hands-on IC