Senior Producer - Creative Communications (On Air Promos), Kids and Infotainment

• Conceptualize and create high-impact on-air promos, campaigns, and brand communication for kids’ entertainment channels.
• Brainstorm and develop innovative promo concepts, show stacks, campaign ideas, scripts, and storytelling formats aligned with the creative brief and channel tonality.
• Collaborate closely with Graphic Designers, Editors, and Audio Engineers to deliver compelling promos that are visually engaging and brand consistent.

Oversee the creative execution of promo packaging elements including logos, supers, graphic treatments, and digital/on-air assets.
• Translate marketing and programming briefs into creative solutions that resonate with the target audience while maintaining brand identity.
• Independently manage projects end-to-end, coordinating with internal stakeholders and departments to ensure timely delivery across multiple campaigns.
• Maintain a strong understanding of kids’ entertainment trends, pop culture, storytelling formats, and evolving viewer preferences.
• Post-Production Oversight: Supervise video editing, sound design, voice-over recording, and graphics/packaging to ensure a polished, world-class final product.

Qualifications & Requirements

• 3–5 years of experience in a leading TV Network, OTT platform, digital media company, or creative agency.
• Graduate/Postgraduate degree in Mass Communication, Media, Advertising, or related fields preferred
• Location: Must be based in Mumbai (or willing to relocate immediately).
• Proficiency in Hindi and English (written and spoken) is essential.

Knowledge & Skills

• Strong experience in writing scripts for on-air promotions, branded content, AVs, short-format content, and channel campaigns.
• Ability to convert ideas and briefs into engaging creative concepts.
• Strong direction sensibilities with hands-on understanding of editing, pacing, music, and storytelling. 
• Excellent communication and collaboration skills with the ability to work across teams independently.
• Strong understanding of kids’ content, animation, and broadcast branding is an added advantage 
• Ability to balance creative excellence with business objectives. 
• Detail-oriented with excellent organizational and project management skills.