Senior Director - Programming Strategy & Insights (Insights - Quantitative)
Strategic Ownership & Portfolio Planning
• Own portfolio strategy insights across TV Fiction, Non-Fiction, Scripted Specials, including AOP planning inputs and gap-mitigation recommendations.
• Design and institutionalize success classification, renewal, and success-ratio frameworks benchmarked across platforms.
• Lead viewer segmentation and consumption-behaviour frameworks to sharpen content and marketing decisions.
• Drive long-term category shaping and investment strategy, including dubbing benchmarks and launch-window optimization.
Performance Leadership & Business-Critical Execution
• Own end-to-end growth strategy for marquee titles - target setting, daily reporting, leadership updates, and content analytics.
• Build and run continuous insights engines covering the full lifecycle: pre-launch, launch weekend, and multi-week engagement tracking.
• Deliver full-funnel launch diagnostics (visibility to click to viewership to engagement) across Hindi, Regional, and English.
• Partner with business teams to drive Monthly Business Reviews with structured performance storytelling.
Cross-Functional Influence & Org-Level Impact
• Act as central liaison with platform teams to align on visibility and on-platform marketing across scripted and unscripted categories.
• Standardize data-led decision frameworks for adoption across business units.
• Mentor and uplift analytics capability horizontally across teams.
• Champion next-generation research methods, including AI-led and synthetic-user studies.
Team Leadership
• Lead and develop a high-performing quantitative insights team, including a Director-level lead and their reports.
• Set analytical standards that ensure conclusions are rigorous, structured, and defensible, coaching the team to break business problems into clear steps rather than rushing to the final insight.
• Provide full-time guidance to sharpen the team's thinking and support progression into larger strategy and leadership roles.
