Senior Producer - Creative Communications (On Air Promos), Colors
Core
End-to-end development and execution of on-air promo campaigns, including launches, sustenance communication, special properties, and channel initiatives.
Role type
Senior Producer - Creative Communications (On Air Promos)
Builds
On-air promo campaigns for television channels
Domain
Television broadcasting and marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Campaign strategy, scriptwriting, shoot management, post-production workflow management, stakeholder coordination, creative storytelling, data-driven optimization
Preferred skills
AI integration, emerging technology adoption, storytelling format innovation
Technologies
Editing software, graphics tools, AI tools
Responsibilities
Conceptualize promo strategies, scripts, shoot concepts, and creative communication plans; Manage promo shoots, post-production workflows, stakeholder reviews, and final campaign delivery; Monitor campaign effectiveness and enhance promo quality to maximize viewer engagement; Partner with Programming, Marketing, Production, and Digital teams; Drive creative innovation through new storytelling formats, editing styles, music, graphics, and emerging technologies including AI; Work with the Research team to translate viewership trends into action points
