Assistant Manager - Entertainment Category Customer Strategy
Job Summary
Category GTM managers are required to lead client strategy for CPG sectors such as Beauty & Personal Care, Personal Hygiene, Food, Snacks, Beverages, Home Care. The role’s core objective is to enable sales to deepen client engagement by GTM pitches, building narratives and recommending media strategies for brands across our TV and digital/OTT platforms (under JioStar / JioHotstar)
Reporting To
VP, Category & Client Strategy
Key Responsibilities
Client / Brand Strategy & GTM Planning
• Deeply understand brand objectives, marketing KPIs & metrics, target audiences and recommend an integrated GTM strategy for brands via JioStar / JioHotstar platform & its ad products
• Map audience-content-channel fits to identify relevant shows, genres, platforms and recommend optimal media mix
• Collaborate with internal teams (Product Revenue Strategy, Measurements, Brand Solutions, Impact etc. teams) to put together proposals and articulate client value delivered
Sales Enablement & Collaboration:
• Work closely with the Ad Sales teams in creating compelling pitches & narratives towards growth of ad revenues
• Proactively identify and work towards opportunities for business growth from the category of clients
Industry & Market Intelligence
• Industry view - Continuously monitor industry trends, new launches and ad campaigns, target segments, key KPIs being driven by clients, business outcomes etc. to refine our solution offerings.
• Analyze competitive data to identify opportunities & recommend optimum media plans.
• Stay updated on new media formats, evolving consumption behaviors (OTT, connected TV, short-form content, regional trends).
Skills & Attributes for success
• Strong analytical and data interpretation skills to drive informed, strategic decisions.
• Sound understanding of category, brands, brand metrics and the media landscape
• Excellent communication, presentation, and storytelling skills — comfortable building pitch decks, explaining strategy to clients / internal stakeholders.
• Collaborative working style — working across sales, product, analytics, creative, operations.
• Comfortable in a fast-paced, deadline-driven environment.
Preferred Education & Experience
Master of Business Administration, 2-3 years of experience product marketing, GTM, media strategy from sectors like FMCG, BFSI, Consumer Durables, D2C, E-Commerce.
OR
Experience in Media & Entertainment / Marketing companies and working with brands from the above-mentioned sectors